On November 29th, 2024, NATO’s J10 “Strategic Communications” Director Jay Janzen delivered an outstanding public lecture to students, doctoral students and professors at the number 1 university of the Republic of Bulgaria – the University of National and World Economy.
Jay Janzen pointed out that in addition to the correct choice of communication channels, taking into account the targeted audience, today it is increasingly important to use:
- Short messages
- Simply constructed messages
- Systematic repetition of messages.
Jay Janzen also pointed out that in the private sector, the head of “Strategic Communications” division of the enterprise must take part in all management formats of the enterprise in order to shape the most correct communication messages to the targeted audience, taking into account all the details of the discussions held during the management boards he has attended.
